Over The Moo is a Forbes Must Try Product for veganuary 2024

Veganuary was initiated by a UK non-profit organisation ten years ago to encourage people worldwide to try vegan for January and beyond. Millions of people have signed up to their one-month vegan pledge since 2014 and the number of vegan food products continues to grow. To make things easier, the organisation offers to send anyone willing to take the challenge their celebrity cookbook, meal plans and recipes – all for free. And here are 15 new food and drink products recommended for anyone going vegan this month and beyond.

While non-dairy ice creams often fall short when it comes to replicating dairy’s unique mouthfeel and texture, Over the Moo has succeeded in creating a tasty coconut milk based version of everyone’s favorite dessert. Now available and created in the UK are pouches of eight vegan chocolate covered ice cream bites in two flavors: vanilla and caramel.