Plant-based has traveled such a long way in such a short space of time and yet if there’s a chink in its armour, it may well be the misleading impression that this is a category that has historically lacked a lighter, self-effacing side.

Ice cream and snacking are two categories jam-packed with intrigue, relentless innovation, reinvention, and happy, nostalgic memories.   At less than 30 calories a bite, Over the Moo effortlessly draws upon a growing appetite for sharing, ‘on the hoof’ offerings that provide indulgent yet permissible time-outs from everyday eating regimes. 

Here is an award-winning range with genuine scalable potential, whose unswerving commitment to sustainably sourced coconut milk, best-in-class ingredients, bold unapologetic flavours, and enticing sharing formats help it stand out from the herd.  

In short Over the Moo mischievously tips its hat to the noble choc ice whilst showcasing it in a fresh, healthier living light.

Feedback from distributors, retailers, editors, and most importantly consumers has been nothing short of incredible, however, we’re not getting too ahead of ourselves as we’re a small, ambitious disruptor in a highly coveted marketplace   

All we ask is that you keep an eye on our social media platforms over the coming days and weeks as we lay out our plans for 2024 and beyond to become a leading voice within vegan ice cream.