Over the Moo born down under

You may not know this, but we were originally born down under. Aussie love and sunshine are the foundation of our bangin’ little bites!

Our founder and CIO (chief ice cream officer), Simon, was on a business trip in Australia where he spotted Over the Moo in a supermarket and decided to give it a whirl! It was love at first bite, but that’s where it ended, until 6 months later when he happened to spot the brand on the Aussie’s version of Dragons Den. Simon then reached out to Over the Moo founder, Alex Houseman, with the visionary plan to introduce the brand to the UK in, order to address an enormous market gap that demanded attention!

Despite Aussie Over the Moo being sold in ice cream tubs, Simon proposed a ground- breaking shift away from the confines of the traditional tub-tied commitment, revolutionising the choc ice game. This resulted in the creation of our innovative Plant- Based Ice Cream Bites that come in two incredible flavours: vanilla and caramel, meticulously crafted from creamy coconut milk, wrapped in a rich dark chocolate coating.

“My commitment has always been to bite-sized, ‘sharing bags’ of guilt free coconut milk ice cream”, said Simon. “That said, at less than 30 calories a bite, Over the Moo is building an enviable reputation as the perfect pass-around permissible treat that offers a moorish temptation for snacking on the move, a pass-around dessert for a night in, or a friends and family dinner party.”